This Saturday, September 24, stylists at a leading Sedgley hair salon will be tickled pink in support of charity Breakthrough Breast Cancer Care, as each member of staff will be wearing the colour all day while collecting donations from customers.

But for Mark Pugh, owner of  Christopher Hair in High Street, raising money for this popular charity will be a little more strenuous than wearing a pink T-shirt for a day. Instead, he’ll begin a gruelling 100-mile cycle ride from Wolverhampton to Aberdovey, Wales, to help raise funds.

The journey, which begins at  The Westacres pub in Finchfield, promises to be an arduous one. However, with plenty of support from staff, customers, friends and family, it’s one which he’s determined to complete.

“We’re all 100 per cent behind Mark as he prepares for Saturday’s challenge,” says senior stylist Laura-Jayne Porter. “And, although wearing something pink for the day is nowhere near as tiring, we’re happy to be able to support him and Breakthrough Breast Cancer Care as much as possible.”

Breakthrough Breast Cancer is a pioneering charity dedicated to the prevention, treatment and ultimate eradication of breast cancer. The charity believes passionately that this disease can be beaten. By fighting on three fronts – research, campaigning and education – it is determined to save and change lives by removing the fear of breast cancer for good.

To find out more information about Mark’s epic journey and to donate, visit the salon’s website or call Christopher Hair on 01902 884 624.