Sam takes the plunge for Alzheimer’s Society

Sticking to your New Year resolutions? One Black Country boy certainly is!

Sam Britton, a 23 year old marketing executive from Dudley, has taken it upon himself to raise at least £100 for the Alzheimer’s Society by swimming 100 lengths without a break – the equivalent of 2.5 kilometres or nearly two miles, which will take him an hour to complete.

The challenge will take place at 12 noon on 2nd March, Wombourne Leisure Centre, Ounsdale Road.

Sam said: “It’s not going to be easy, at the moment I can only manage 10-15 lengths before I need a break. Plus after a festive season full of turkey, mince pies and the occasional pint I now have to stick to a strict diet and several hours’ training in the pool every week.

“Four years ago my family and I were directly affected by Alzheimer’s when I lost my nan to the disease. The Alzheimer’s Society helps the individual suffering with the disease and their family through what is a very difficult time.”

So, when you’re heading home after a tough day at the office to put your feet up, please spare a thought for Sam who will be heading to the pool for another training session.

If you would like to support Sam’s efforts and help him reach his £100 target, visit and pledge whatever you can. To keep up to date with his progress follow @sam_britto on Twitter.

More than 135,000 new cases of dementia occur in England and Wales alone every year – that’s one every 3.2 minutes.

The Alzheimer’s Society is a membership organisation that works to improve the quality of life of those affected by dementia in England, Wales and Northern Ireland.

For more information on Sam’s efforts please contact him at


Former Dormston School Pupil Kim is Cutting it in Style

New senior stylist at HeadRUSH and former Dormston School pupil Kim Southall

A former Sedgley school pupil has proved she can cut it by joining the team at a successful independent Dudley hair salon which is approaching its 10th birthday in style.

Kim Southall, who attended Dormston School, has joined the six-strong team as a senior stylist at HeadRUSH in Wolverhampton Street, after the salon’s commitment to cutting-edge styling helped it beat off the challenge of national hairdressing chains.

The salon has enjoyed a great start to 2012 after a concerted social media drive through Facebook and Twitter helped it attract more than 50 new customers.

Founded by Samantha Bradley, the unisex hair salon is also looking to mark its 10th year in business by raising money for Acorns Children Charity through special promotional days and a range of hairdressing challenges.

Visit the HeadRUSH Facebook page or call 01384 232 432 to book an appointment.


City status bid given bostin’ Black Country makeover

In recent months, Dudley Metropolitan Council’s bid for city status has been well publicised, with both positive and negative feedback from local residents.

Indeed, despite the council’s insistence that gaining city status will bring much-needed regeneration to the area, a recent poll by Dudley News revealed 72 per cent of its readers are against the proposals.

However, despite this apparent negativity, someone at the council’s press office has seemingly retained their sense of humour and titled the mission statement on their website,, as ‘Dudlay (sic) a city of ambition’.

While it’s not clear at present whether this was an intentional reference to Dudley-born comic

Cheeky reference to local dialect or genuine mistake? Dudley MBC's press release

Lenny Henry or simply a typographical error, one thing’s for certain – the council wants local residents to have their say and is inviting them to do so via its Facebook page at tonight (Monday, July 25), from 6pm-7pm.

What are your views on Dudley borough gaining city status and how do you feel it will affect Sedgley? Get in touch with us here at Sedgleyscene and we’ll feature your views.